Building an Informative and Engaging Website for OBCFO’s Virtual CFO Service

Designing an intuitive website that not only informs but also drives customer action.
COMPANY

OBCFO / ApricotLaw

ROLE

UI Design / Web Design

EXPERTISE

Web Design

YEAR

2025

Project Goal

To design and build a unique, engaging, and content-rich website from scratch that effectively showcases OBCFO's services and expertise without overwhelming users, serving as a strong online foundation for the new venture.

The Challenge

The core challenge was effectively presenting a substantial amount of detailed information about OBCFO's virtual CFO services and expertise on a single-page website. I needed to ensure the site was visually engaging and immediately relevant in the "Above the Fold" (ATF) section, while strategically guiding users through the extensive content below the fold and maintaining their engagement to encourage them to explore the full depth of the offerings. This involved navigating the client's desire to include significant information against the need to manage user cognitive load, ultimately requiring a thoughtful compromise on content presentation.

The Solution

I addressed this by designing a single-page site with a clear, narrative structure. The content, provided by the client, was organized into distinct sections that told a compelling story about OBCFO's services and value, unfolding as the user scrolled down the page. This design approach leveraged visual hierarchy, strategic use of white space, and intentional flow to make the large volume of information digestible and encourage users to continue their journey through the site. The "Above the Fold" area was crafted to be impactful and immediately convey the core value proposition, with subsequent sections designed to build upon that introduction and draw users further in. Key calls to action, like integrated Calendly booking buttons, were placed strategically to facilitate easy conversion points within the user's exploration of the services.



My Role & Process

As the lead and sole designer for this project, I managed the entire design lifecycle. My process involved:

  1. Initial Concept & Sketching: Rapidly mapping out the single-page site's structure and intended user flow through hand-drawn wireframes.

  2. Translating Content to Visuals: Working directly with the client-provided text, I translated the narrative and information into a clear, intuitive, and visually engaging layout.

  3. Collaborative Refinement: Engaging in iterative design reviews with both the client and the developer, incorporating feedback to refine the presentation of content and overall user experience.

  4. Detailed Figma Design: Building out the high-fidelity design in Figma, meticulously selecting typography, defining the color palette, creating custom graphics, and designing a simple yet effective logo that aligned with the brand's identity.

  5. Prototyping & Handoff: Creating a clickable prototype in Figma to illustrate the intended user journey and interactions, which was then delivered to the developer with comprehensive handoff notes and specifications to ensure accurate implementation.

My Role & Process: As the lead and sole designer for this project, I managed the entire design lifecycle. My process involved:

  1. Initial Concept & Sketching: Rapidly mapping out the single-page site's structure and intended user flow through hand-drawn wireframes.

  2. Translating Content to Visuals: Working directly with the client-provided text, I translated the narrative and information into a clear, intuitive, and visually engaging layout.

  3. Collaborative Refinement: Engaging in iterative design reviews with both the client and the developer, incorporating feedback to refine the presentation of content and overall user experience.

  4. Detailed Figma Design: Building out the high-fidelity design in Figma, meticulously selecting typography, defining the color palette, creating custom graphics, and designing a simple yet effective logo that aligned with the brand's identity.

  5. Prototyping & Handoff: Creating a clickable prototype in Figma to illustrate the intended user journey and interactions, which was then delivered to the developer with comprehensive handoff notes and specifications to ensure accurate implementation.

Outcome & Impact

The result is a custom-designed, single-page website that effectively organizes and presents OBCFO's extensive information in an engaging and user-friendly manner. The narrative structure successfully guides visitors through the services, making the content digestible and encouraging exploration. The design successfully balances the client's need for detailed information with the goal of managing user cognitive load, creating an experience that is both informative and easy to navigate. The client was highly satisfied with the final website, which serves as a professional and effective online platform for their side business.

Key Takeaways

This project provided invaluable experience in designing a content-rich, single-page website from concept to completion, solidifying my skills in Figma and responsive design. It highlighted the importance of effective information architecture and the challenges and rewards of collaborating with a client to find a balance between providing comprehensive information and ensuring a positive user experience. Navigating the trade-offs between content volume and cognitive load was a key learning from this project.

Key Features of the Website

  • Strategic single-page layout with a narrative structure to guide users through content

  • Integrated Calendly calls-to-action for direct appointment booking

  • Custom-designed logo and consistent brand identity applied throughout the site

  • Fully responsive design ensuring optimal display across all devices

  • Visually segmented content to improve readability and information processing

  • Engaging "Above the Fold" section designed to capture attention and encourage scrolling

Deliverables

  • Initial hand-drawn sketches and wireframes

  • High-fidelity website design file in Figma

  • Clickable Figma prototype demonstrating user flow and interactions

  • Detailed design handoff documentation and specifications for the developer

  • Custom logo file in relevant formats



Collaboration

Worked effectively with a remote developer in Pakistan. The provision of detailed handoff materials, including a clickable prototype, facilitated a smooth and accurate development process. There was strong collaboration with the client throughout the design phase, particularly in finding a compromise on content density and presentation to balance the need for information with user cognitive load.

Challenges Faced

The most significant challenge was the information architecture of presenting a large volume of detailed service information on a single page without overwhelming users. This involved careful negotiation with the client to balance their desire for comprehensive content with the principles of managing cognitive load for the user, ultimately leading to a carefully structured compromise on content presentation.

Measuring Success

Success is primarily evaluated by the client's satisfaction with the final website and its successful launch as the online presence for their side business. The functional implementation of key features, such as the Calendly booking integration, is also a measure of success. The design focused on creating a clear and engaging user journey intended to facilitate conversions, although specific metrics on form submissions or bookings were not tracked by me for this personal client project.